Having a website without SEO can negatively affect the benefits of an online company. So having a good positioning service is essential nowadays. Online services consultancies like best Sydney SEO Agency are increasingly cannibalized activities and, it is sometimes difficult to distinguish between so many offerings. However, go to specialized companies in which the results speak for themselves, is the best option that any online company can choose.
When it comes to knowing the importance and weight of SEO positioning in a web page, it is essential to first have an audit with experts. In this way, the shortcomings of a web page, the strengths and the elements to be improved are exposed. When the necessary actions are applied to correct those errors and the results are checked, that is when SEO positioning is really valued. Quality contents related to service site is essential to get maximum benefits of SEO traffic. Sydney SEO Agency does it in the best possible way. But, how to do that?
Include the keywords at the beginning of the article
For example, suppose you want to position the keyword "ABCDEFGH", then in the ranking of Google an article whose title is: The ABCDEFGH serve the best hamburgers. Instead of the following title: The best hamburgers are served in the breweries of ABCDEFGH.
Length of the content
Although there is a lot of speculation about this factor in the Google ranking and, there are very different opinions. The reality is that Google likes your content to be extensive and includes various formats such as text, images, video, infographics, etc. Apparently, articles with less than 300 words are usually not indexed or, if they do, Google does not give them much relevance.
Load speed of the page
Google recommends that the Web page does not take more than 2 seconds to load completely. This is sometimes quite complicated by the type of page or technology used. But, you must do what is necessary to get close to that figure.
Keywords and their position
It is known that at this time Google pays little attention to the density of keywords in SEO positioning, but does take into account the articles that include keywords in strategic sites such as the URL, at the beginning of the article and in the labels H1-H3.
Authority of the page
Although Google recognizes that every day gives less importance to PageRank the truth is that the quantity and quality of incoming links or back links continue to carry much weight in the authority of a website. Domain authority is achieved by creating quality content and distributing it through your social networks. The experts from Sydney SEO Agency keeps special eyes in this matter.
Responsive Design
Currently, more than 50% of Web traffic comes from mobile devices, which means that this ranking factor has a considerable weight. Google prefers websites with adaptive design to these devices than sites that use a separate Web from the main one with a mobile version.
Poor or duplicate content
Some websites, mainly due to the technology used in their construction, summarize or, duplicate pages with URLs different from the original. So Google considers this as poor or duplicate content, which lowers the position occupied by those websites at the time of presenting them in the search results.
So, these are some key factors that you need to while doing SEO. There are many more. Only consulting the best SEO Agency can help you to improve your position after analyzing several facts. Win Digital Agency Sydney is the best place to approach.